Writing a press release is a lot like writing an essay: it's not just about getting the facts right, but also about making sure they're engaging and compelling. And while there are no stupid questions, there are definitely some common mistakes that PR Newswire professionals make when it comes to writing their own releases. We've compiled our list of the most common ones here so you don't have to!
People who have never worked in PR or who don't understand what a press release is.
News wire services is a form of communication, not advertising. It's not about getting your message out to the world—it's about getting it into the hands of journalists who will cover it and share it with readers.
It doesn't matter that you're using social media: PR isn't social media; it's about connecting people with the information they need to know (or want to know).
You should never write a press release without first determining if the news is significant. If you have multiple news items, then write multiple press releases.
Write a press release for each major news item, and then another one when a new product or service comes out.
Forgetting to add hyperlinks.
Hyperlinks are "clickable" links that connect you to another website, document or video. They can also be used in press releases to link directly back to your own content on other websites.
Sending your release to journalists in the wrong format
The most common mistake PRNewswire professionals make is sending their releases in the wrong format. This can be frustrating for journalists who are trying to read and understand your message, but if you don't know which format they need or what kind of data they want, it's best to ask them directly.
If you're not sure who you are and what your brand is, then it's time to take stock of the situation.
What do I know about my audience?
Who am I speaking to?
Why does this matter?
Know who your audience is.
Know the media outlet you are pitching to and what they have covered recently.
Don't be a salesperson who only cares about selling their product, but also wants to make sure that they don't lose the deal by talking too much about themselves.
Headlines are important. They’re the first thing people see when they look at your article, so they need to be compelling and dramatic. Headlines should also be newsworthy and accurate, but they can't be too specific either. If you're writing a headline that says "New Apple iPad Pro with FaceID" then it might seem like a good idea because there's no other way for people reading the article to know what exactly this product is (they'd have to read more of it). But if you write something like "Apple Announces Newswire iPad Pro With Facial Recognition," then there's less risk of confusing readers since everyone knows what an iPad looks like and how much money Apple charges for them (and maybe even why).
In addition to being clear about what kind of information is contained within each paragraph of text on your website or blog post, make sure each sentence contains enough detail so readers understand exactly what type of content they're reading about—and why anyone would want more information than just being told everything outright without any context first!
As a writer and publisher, it's easy to get lulled into a false sense of security when it comes to your work. After all, if you're publishing something on the internet, no one will ever see it. But the truth is: there are plenty of people who do see what you publish online—and they can be harsh critics if they choose to be. And while most people don't have time or patience for long-winded articles that include typos and grammatical errors (or worse yet, just plain incorrect content), those are exactly the kind of things that get noticed by readers who aren't in on your joke or just don't care about it at all!
So yes—you should always proofread your content before publishing! Even if it means spending an extra hour doing so after work. It's worth every minute spent because even though spellcheck might tell me that my word choice was wrong when I meant "wonderful" instead of "terrible," no one else will know but me (and maybe my spellchecker).
Make sure you have the right team
Be sure to get the right information
Don't be afraid to ask for help. If you're not sure if something is newsworthy, ask! You may just find out that it isn't and can now focus on other content that is more relevant to your audience (or at least something they'll care about). That said, don't just rely on someone else's opinion; always make sure your own research has been done before making any decision on what should go into a press release or blog post.
Don’t be afraid of asking questions when writing releases—it shows initiative and shows readers that you care about their experience with what you write about in these pieces of journalism!
We hope that this guide has helped you learn some of the most common mistakes that people make when writing Cision newswire. If you have any questions or comments, please feel free to reach out to us!
Get in Touch!
Website – https://www.pressreleasepower.com
Skype – shalabh.mishra
Whatsapp – +91-9212306116
Telegram – shalabhmishra
Email –contact@pressreleasepower.com
Mobile – +919212306116
Comments
Post a Comment